The concept of Strategic Planing Essay Example | Topics and Well Written Essays - 4250 words

The conceit of Strategic Planing - Essay ExampleAs explained by Creswell & Clark (2007), research is conducted to gain the missing information and familiarity that is collected to solve a problem. There are various techniques available to conduct researches. This report aims at understanding in detail one of the methods Qualitative research. Before moving into the meaning of qualitative research, it is weighty to cite the available methods. These methods include qualitative, quantitative or mixed methods (Jobber, 2004). David Jobber (2004) highlights in his book the need for market research. Jobber has highlighted the importance of market research and has also emphasizes on how the research provides for accurate and class results. Jobber (2004) also discusses that the results will help gain the view point of both the company as well as the customers. The information gained from these researches allows the companies to incorporate the suggestions and feedback into the daily proc esses and thereby improve the overall business make them more successful.A research design strategy is one which includes collection, measuring and analysis of data. Quantitative versus qualitative research methodstwo approaches to organization studies (Lee, 1992). The quantitative research method is a conventional method to make organizations and is considered objective. Qualitative research has been noted to be subjective and descriptive, its legitimacy often needs to be turn up in organization studies (p. 87). It is apparent that qualitative research methods differ from quantitative research methods. Cooper and Schindler (2008) be qualitative research as an collection of interpretive practices that describe, decode and translate the meaning of naturally occurring phenomena in the social world. This means that qualitative research is subjective and deals with words. In contrast, quantitative research has a throw and effect association and deals